DESIGN ITALIANO

Unique experiences

ESPERIENZE UNICHE

An immersive journey straight to the best of Italian design, passing through the heart of the Motor Valley and enjoying the most important brands and most famous motorsport museums.A UNIQUE EXPERIENCE TO LIVE IN A UNIQUE WAY.

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Brand prestigiosi

The most prestigious brands

From the engineering marvels of Ferrari and Lamborghini to the graceful designs of Maserati and Pagani, Italy's motorsport legacy is a testament to innovation and passion.

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Centri di formazione

Schools & Univerities

Combine this with design schools and a synergy between brands and universities, Italy is not just a destination for motorsport enthusiasts but a celebration of the art and passion of automotive design.

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Italian Design

MUSEUMS AND FACTORIES

From the legendary Ferrari, the modernity of Lamborghini, the excellence of Pagani and the passion of Ducati, the Italian Motor Valley is where speed was born. But the route also adds the prestige and history of Alfa Romeo and the academic technology of Dallara.

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Musei emozionanti

Museums of Speeds

Visit to the birthplace of the Prancing Horse, follow the roar of the Zonda and Huayra on winding Italian roads and meet the superbike excellence, all in the same trip and much more.

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Esperienze uniche

Unique experiences

The Italian design in motorsport, highlighting classic and modern Italian motorsport, design schools, gastronomy, agritourism, aceto, wine, and unforgettable experiences with the world's most spectacular cars and motorcycles.

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Fabbrica Museo

PAGANI AUTOMOBILI

Wind blows round. That of Horacio Pagani is the great adventure of an art and engineering crusade. How did the myth of Pagani Automobili come to life the most fantastics hypercars.

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Museo

ENZO FERRARI
MODENA

Museum was born in 2003 with the scope to value the motoring tradition of the Modenese territory and to make a complex museum dedicated to the figure of Enzo Ferrari in Modena.

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Museo

FERRARI MARANELLO

Competition and elegance: two approaches that are intertwined in a unique passion, which you can only feel if you are part of the world of Ferrari.
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Fabbrica Museo

DUCATI BOLOGNA

History and future, challenges and successes, vision and determination: the new Ducati Museum is a legendary journey through the 90 plus years of the Ducati.
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A multisensory experience

Un'esperienza multisensoriale

A trip immersed in the Motor Valley where the most important brands in the world are concentrated. Also the possibility of getting to know the rest of the Città dei Motori and the traditional brands from all over the country in a unique way surrounded by a magnificent landscape and excellent traditional food.

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Fabbrica Museo

DALLARA ACADEMY

The Dallara Academy is a building that houses in itself different souls, who come to life in the different functions of the building: the link with the surrounding area, the importance of training, the transmission of passion.
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Fabbrica Museo

LAMBORGHINI AUTOMOBILI

The Museo Lamborghini (or Lamborghini Museum) is an automobile museum owned and operated by Automobili Lamborghini S.p.A. in Sant'Agata Bolognese, Emilia-Romagna, Italy.
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Museo

FERRUCCIO
LAMBORGHINI

The Ferruccio Lamborghini Museum narrates the life of Ferruccio through his mechanical creations and a vast archive of family's photos. This place, conceived and founded by the entrepreneur Tonino Lamborghini to celebrate his father.

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Museo

ALFA
ROMEO

The Alfa Romeo Museum tells the legendary history of the brand through a project and an exhibition that reflect its values: presence through the succession of eras, beauty, speed, a fundamental element of Alfa Romeo DNA.
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